Code Leadership Team
At Code, we believe in the power of a team that truly connects with the products they create. Founded in 2014 by James Potts a passionate drummer driven by the desire to expand the limited selection of drum brands available worldwide—Code was born out of a deep connection to the drumming community.
When Mike joined in 2016, he brought 30 years of drumming expertise and a long-held dream of contributing to drum kit manufacturing. His mission was clear: to establish Code as a premium brand synonymous with quality, value, exceptional tone, ease of use, and durability.
For two years, Mike traveled to various factories, seeking partners who shared his vision. By 2018, Code had perfected its offerings, including the innovative Grip-Tight technology that ensures easy tuning and long-lasting stability. Combining the highest quality rim materials and PET film for outstanding tonality and durability, Code emerged as "The New Traditional" fusing classic drumhead craftsmanship with 21st-century innovation.
In 2018, Mike teamed up with Keith Keough, a master drum builder known for founding KD Drums, leading Premier Drums UK manufacture in the early 2000’s, and creating the hugely successful and influential British Drum Company.
This partnership fueled Code's rapid growth into one of the world’s leading drumhead brands.
Today, Code boasts global distribution across the USA, UK, Japan, and much of Europe, along with a stellar roster of artists who endorse and promote the brand. This includes Iron Maiden’s Nicko McBrain, who is not only a partner in the business but also has his own signature ‘Boomer’ snare and tom ranges.
With a focused, comprehensive range of products, Code makes it easy for retailers to stock the entire line, allowing drummers to create the perfect combination of batter and resonant heads for any genre.